Up until very recently, we were all just thoughtlessly in motion and used to doing it all, all the time, just adding, adding, adding. In the beginning, it was like you had your job and maybe you were a blogger. And then you went from having your job to being a blogger and also a photographer. Then we added having a brand and being a mom and traveling and all of a sudden you're 400 different things. The "and this" and the "and that" became a status symbol. It had to change. Society could not continue the way we were purchasing, consuming, and doing endlessly. Now, we're being forced to stop, slow down and simplify. This is going to go on for so long and the power of it is so much bigger than any of us realize. As a society, we think we're invulnerable and freedom is something we’re owed. But it's not, life here on this planet is a gift. It’s time for us all to reset, reprioritize, and refocus on what truly matters. Which is how I’ve come to find myself embarking on a whole new chapter.
Last month I discovered a plot of land with a little farm stand in the Northfork. On a whim, I decided to lease the property from the owner and put it into work as Morning Sun. For years I wanted to open a sustainable shop in NYC, but it would have never been this good. I would have been too fractured, and unfocused. I could have never given it this much love and attention, nor could my kids. We’ll see where it takes us.
The plan is to stock produce, pies, bread, cookies, ceramics, and such from local farmers, beekeepers, bakers, and soapmakers. Plus, the name in and of itself was born of hope, a reminder of the bright. When I gave birth to my daughter, dear friend and artist Joel Mesler made me a painting called Morning Son, Sister Moon. Just after I’d signed the lease for the shop, I was sitting at the dinner table staring at the painting on a dark day as the C19 numbers in NYC were murdering my soul and it hit me. We'll go toward the Morning Sun because it will always rise; we're here together, in sisterhood and brotherhood.